From time to time we get an e-mail asking us "Why we charge $10.00 for our designs?" Especially when you can buy the entire Sandvox application for either $49 or $69 and after all "it comes with around 30+ designs.
The answer is really an easy one. We have researched the "web design", "web template" market pretty extensively and found that on average a person will pay around $40 for a quality template and many templates will go for over $50 or even $60. I also realize that there are also places to find some nice free templates for most web building applications.
The amount of time involved in creating a design for Sandvox or a theme for RapidWeaver can be quite extensive. Some designs will take longer than others but every design demands a certain amount of time. Time spent:
That being said I feel strongly about providing a quality product for a modest price and have therefore settled on the $12-$13 range. However I offer my bundles at huge savings off the regular price.
I understand that even $10.00 may seem a little high for a design and that is fine, but for me, since this is my business, my lifeblood, I have tried to find the balance of how I value my time versus providing affordable products.